Jewellery Retail Display
The Brief
“Using your previously created piece of Jewellery, create a retail display in order to showcase the design.”
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This project, alongside creating the item of jewellery, formed a large portion of my AS-Level Product Design practical coursework.
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NB. The design and build of the jewellery and display case took place during my AS-Level studies however the CAD and rendering work seen, has been completed after my graduation from university.
Research
With my jewellery based on gothic themes I decided to pursue the project on the basis that the display case would be used within stores of the AllSaints brand.
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My research involved:
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Looking into existing jewellery displays;
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Looking into existing AllSaints displays;
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Researching the AllSaints brand.
Design
The gothic branding of AllSaints allowed me to create a dark distressed design, in line with existing store displays. My research showed me that while the displays themselves remain minimal, the choice and look of the materials is essential to creating the overall solution.
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The base of the designed retail display uses a distressed wooden base, stained with a dark varnish alongside transparent stands and a transparent lid to ensure the main focus remains on the jewellery.
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Although mainly wooden, existing AllSaints displays utilise metallic materials to add detail. Alongside the angled lid, metal corner brackets have been added to provide this extra detail.
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NB. Initial concept designs and development not available.
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The display case has been modelled using Creo Parametric and rendered using Keyshot.
Production
Using basic machinery and simple hand tools the retail display case was prototyped in order to test the solution.
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The base has been distressed using hand tools and stained with a dark varnish to provide the gothic look desired. The base is made up of individual distressed planks glued to a square plywood base. This plywood base also provides a platform for the angled lid to sit upon.
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The internal stands were cut to the desired shape and drilled before being heated and bent to shape using a series of jigs to provide a repeatable shape.
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The corner brackets, providing detail to the case, have been produced using a CNC cut mould in which molten Pewter was poured. This provided a quick, cheap and repeatable method of producing the desired number of parts. Alongside this, a copper etched sign was also produced and placed at the front to provide an extra platform for information. Although it features the name of the chosen brand in this iteration, it is expected that such a stand could be used to detail product information/ prices.
Skills Used and Gained
Background research;
Concept generation,
Creo Parametric;
Keyshot;
Basic workshop skills (hand tools, band saw, line bender, basic CNC equipment, finishing techniques).